Wimbledon
Financial Times
Cover Wrap
Workday helps businesses adapt when things change, so we gave Financial Times readers the ability to adapt -rain or shine. Using the inner part of the cover wrap as a Workday branded fan, creating an earned media win for Workday.
We all know what happens when you get handed a free paper based item at an event, in designing this to become a classic paper fan, we thought it was on brand for workday to have it double as a fan or shade while watching the matches.
