Wimbledon
Financial Times
Cover Wrap
Workday helps businesses adapt when things change, so we gave Financial Times readers the ability to adapt -rain or shine. Using the inner part of the cover wrap as a Workday branded fan, we created an earned media win for Workday.
In Designing this to be made into a classic paper fan it added value to the handout by having it double as a useful accessory to stay cool while watching the matches.
