Wimbledon
Financial Times
Cover Wrap
Workday helps businesses adapt when things change, so we gave Financial Times readers the ability to adapt -rain or shine. Using the inner part of the cover wrap as a Workday branded fan, we created an earned media win for Workday.
We all know what happens with things you get handed at an event, in designing this to be made into a classic paper fan it we thought it was on brand for workday to have it double as a useful accessory to stay cool while watching the matches.
