People in the workplace have been diminishing the value of the term ‘rock star’ by using it to describe their colleagues.
Instead, we should be reserving the title for the real shredders, of the world.
We created an integrated campaign across TV, digital, social, and print. Our ambition was to launch the work in phases, setting the stage and game day rockstars psa, at Rihanna’s Superbowl LVII.